What is Digital Marketing?
Digital Marketing is the process of selling digital and physical products by utilizing the digital devices like mobile, computers and other digital devices with the use of the internet.
Before diving deep into what really Digital marketing is, let us see; just briefly the history of Digital Marketing to know how it all started.
Brief History of Digital Marketing
The era of Digital Marketing began back in the year 1983 when ARPANET adopted TCP/ IP protocol. For that reason researchers and developers started connecting different computer over the networks.
The whole process led to the complex arrangement of computers which had the ability to send, receive and process huge amount of Data among interlinked communication routes.
It brought about the revolution of the information sector which was seen as a drastic shift with sending and receiving messages very fast and so simple.
Before the shift, telephonic channels served as the means of sending and receiving information between two geographically distant places.
When the internet was allowed for the public consumption, it changed the lives of people as it served better than the telephonic channels. The internet is faster, safer, and more cost-effective than the other means of communication before it.
A mass exodus from the telephonic era to the internet era occurred. Within just the space of a year the internet became famous and so many research works have been carried out since then.
The research strengthened the internet all-round the globe. So many Universities got connected over the internet and shared their research works, prompting more industries and sectors to also join and get connected through the help of the internet.
It was between 1990 and 2000 that Businesses and companies started taking note of the Digital Revolution. That was when the Get your business online, GYBO, concept became popular. This provided an easy means of doing business between Business owners and Customers.
The businesses started taking advantage of the internet to carry out their business activities, so many people started getting involved more and more in the Digital Services, rather than the physical means of conducting Business.
During the early moments of the internet, there was need for better organization to maintain the records of the websites on the internet. To get the problem solved organisations started coming out. It was on the 27th of September, 2006 that Google celebrated its Birthday.
The idea of Digital Marketing prevailed when Google decided to come in to the internet world. That set the stage for new possibilities to the Entrepreneurs and people surfing the net for information.
Google then started developing the concept of Search Engine Optimization which brought about the idea of Search Engine Marketing. SEO became a very important part of the internet and Digital Marketing.
Digital Marketing, however, is not narrowed down to the internet only. It covers television and Radio as a medium. They are expensive for local brands though; only big brands use the television and Radio channels of Digital Marketing.
Because of how expensive the television and Radio digital marketing are people prefer the Search Engine Optimization process. That is why the SEO is becoming more and more popular.
Digital marketing covers all these: Social media marketing, Email Marketing, influencer marketing, eBook marketing, Banner Marketing, Affiliate Marketing, Video Marketing, Blog marketing, Content Marketing, Content automation etc.
They are all listed in the same category because they have very close connection with the internet Services. Today Digital Marketing has metamorphosed to Online Marketing or Internet Marketing also including the Radio and TV mediums.
In this post we will focus on the online marketing which is the most reliable and cost-effective way of Digital Marketing. It also gives Entrepreneurs the chance to get noticed easily and quickly.
Digital Marketing Types
There are so many ways through which Digital Marketing can be categorized. We will focus on the major types to get to understand very well. We shall discuss the ten most popular Digital Marketing Channels.
1. Search Engine Optimization (SEO)
Most Bloggers get their sites optimized by themselves, however if you are new in the industry you can contact experts to help you get that done before you master the SEO basics.
The best way to attract clients and customers on Blogs and websites is through the SEO channels of the Digital Marketing.
This is an organic way of marketing that does not require any form of capital to start with. This only requires your expertise on the subject. There are so many SEO experts and Blogs that offer tips on how to get done with SEO and rank on Search Engines. Neil Patel is such an expert.
There are many Search Engines but SEO experts mostly focus on Google and Bing. It doesn’t matter the search Engine, the process of doing so is all the same.
There are three parts to SEO:
- On-site SEO
- ON-page SEO
- Off-Page SEO
On-Site SEO is the optimization done on the whole website or Blog. It includes abiding by the guidelines of the internet and the Search Engines.
On-page SEO has to do with the pages and posts on the website or blog.
Off-page SEO has to do with building backlinks from other blogs or websites. Backlinks can be gotten through guest-posting and soliciting for it from Blogger friends.
2. Social Media Marketing (SMM)
The term Social media Marketing refers to the sales of products and services through the social media. A common example is the Facebook Marketplace. There are many other marketplace places on the social media some are video and podcast based.
The social Medias allow their users to use the paid and free marketing services to make sales. Social Media Marketing is one of the most cost-effective ways to find clients and customers.
You can implement non-linear marketing strategy with the social media marketplaces. This is one of the best things about them.
Non-linear Marketing Strategy is a business strategy that allows social media users to be driven from the platform to a website or blog to register as potential customers or clients. This is totally based on trust.
3. Content Marketing
This is the most popular way of driving people to blog and websites. Bloggers and website owners employ the concept of content marketing to drive customers and potential client to their websites. Brand oriented or niche-oriented blogs are created in order to drive more traffic.
Because there is a very high-competition in the Digital Marketing Industry, bloggers and websites owners are lowering down the category and are targeting micro-niches.
4. Search Engine Marketing
This is the act of buying space on the Search Engine Result Page (SERP). The experts in the industry call it Pay per Click (PPC) Advertising Network. The Ads that are displayed on the SERP are more likely to be clicked than any other pages on the Search Engines Result.
5. Influencer Marketing
This is not a new concept in the Digital Marketing world. It is a marketing strategy to promote a product through an influencer.
Sports Starts, Movie Stars and musicians are mostly the ones that are used to promote products.
The Stars or celebrities as they are called are chosen for the influencer marketing because they have a huge following already and have influence which is going to give people the nudge to buy what they are promoting. That is why they are important in the Digital Marketing world.
6. Affiliate Marketing
This is the most common way Bloggers monetize their blogs after AdSense.
Affiliate Marketing works this way: Bloggers or website owners will use an affiliate Banner on their sites promoting other people’s products so that when a site visitor buys the product through the affiliate’s link they earn a commission.
In Affiliate Marketing you don’t need to create any product. It is one of the Businesses you can start with less than $100.
Someone who is into Affiliate Marketing is called an Affiliate Marketer.
7. Email Marketing
This is a form of marketing that anyone who is into Digital Marketing should not miss.
Email Marketing includes collecting people email through sign up forms and lead magnets and sending them automated emails promoting a product (affiliate Marketing) or your own blog.
It does not matter the Digital Marketing channel a Digital Marketer uses, it will be incomplete without bringing email marketing into the equation.
8. Video marketing
An excellent way to build a strong connection with an audience is through video marketing.
It gives you the room to build a great fan base which you can easily pitch your product to. Especially during the Covid-19 pandemic, the need for video marketing increased dramatically making Vloggers more influential.
9. Radio Advertising
Who doesn’t like FM? The BBC radio, the Voice of America radio and even the local radio channels in your neighbourhood? I personally like listening to radio especially the FM radios that play a lot of music. I listen to FM radio even while asleep.
The Radio advertising is a great way to engage thousands of people who listen to the radio. Radio organised programs so as to promote products during the show.
The TV industry is one of the most popular ways of marketing in the Digital marketing Industry. It is a one-way communication channels but it delivers much and it is a great medium to promote products and services.
The problem with the TV advertising is that it is very pricey or expensive, only brands that are grounded employ this channel of Digital Marketing.
Digital Marketing is a very Fast growing Market now.
Nowadays any business that wants to achieve fast growth need to apply the Digital Marketing techniques to get the desired result.
How are you suing Digital Marketing to grow your Business?
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