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How to Convert Blog Readers to Leads

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How to Convert Blog Readers to Leads

Is it necessary to blog in order to generate a lead?

It is, in fact, important.

Take a look at the following statistics to see how important blogging is for lead generation:

  • According to Orbit Media’s annual blogging poll, 77 per cent of bloggers agree blogging produces results.
  • According to HubSpot, 60% of consumers read blog content on a regular basis.

While your blog may already be bringing you consistent traffic, likes, and comments, how about conversions? Isn’t that your primary goal?

Your blogging efforts are only worthwhile when your blog traffic leads develop into conversion prospects; anything else is just vanity metrics.

Increase your leads and conversions by focusing on blog lead generation.

What methods do you use to turn visitors into leads?

I’ll walk you through six lead creation techniques you can use right now. But first, let’s look at why lead creation is so important for business growth.

Table of Contents

Why Does Blog Lead Generation Matter?

Most organizations recognize the value of online lead creation, with lead generation advertising spending expected to reach 3.2 billion by 2023.

The first stage in the conversion funnel is to get blog traffic. In an ideal world, you’d like to convert visitors into leads and leads into customers.

When you use your blog to generate leads, you get organic, focused leads. As a result, your blog adds value to your readers while also assisting you in attracting new leads through CTAs and other means.

This is where the generation of blog leads comes in. It aids you in:

  • make a connection with your audience
  • create a loyal customer base
  • Boost your earnings
  • generate high-quality leads
  • increase the visibility of your company
  • acquaint potential customers with your brand

Only 12% of those polled are “extremely satisfied” with their lead conversion abilities, according to the State of Lead Conversion in Marketing and Sales research, while 41% find following up on leads efficiently a struggle.

This suggests that while most individuals understand the need for lead generation, they are dissatisfied with the results.

What Are the Different Types of Lead Magnets for Blogs?

The type of content you can utilize as a lead magnet is practically limitless. However, depending on the type of lead you wish to generate, the type of lead you’ll generate will vary. Here are a few different sorts of magnets and the different types of leads they attract.

Downloadable Ebooks

When a prospect is considering multiple goods and wants more information to help them make a decision, use these at the start of the customer journey. You can make this information either educational or entertaining, depending on your target audience.

Whitepapers

These are more frequent in the B2B sector, and they’re utilized to provide specific information to aid in purchasing decisions.

Checklists and cheat sheets

These are helpful for summarizing information at the beginning of the trip and getting your prospect to provide you with their contact information so you can start nurturing them.

Videos and webinars

These interactive and instructional tools help you build a stronger bond with your lead while also building trust and moving customers farther down the marketing funnel.

Product demonstrations

Demos are useful for customers who have moved past the stage of searching and are on the verge of making a purchase.

It’s worth noting that leads further down the funnel are usually more value, so budget appropriately. A consumer who wants to sign up for a demo, for example, is significantly more likely to convert than one who wants to download a checklist.

What Is a Good Blog Lead Generation Rate?

How do you know what to aim for now that you understand the importance of blog lead generation?

According to Adoric, a good conversion rate is between two and five per cent, with the average falling between one and three per cent.

However, depending on the industry, there are certain differences, and higher-priced commodities have a lower conversion rate.

I’ve also discovered that conversions further down the funnel have a higher conversion rate than those further up. People are more inclined to download a checklist before signing up for a demo, for example.

When testing and deploying new lead generating tactics, keep this in mind.

How to Create an Effective Blog Lead Generation Strategy

A blog lead generating technique pulls in prospective clients through your blog. The process you create will be determined by your goals, but here are some general recommendations to get you started.

  1. Get to understand your Audience: You may learn more about your audience by using surveys, forums, social media, and inviting comments.
  2. Set Goals and Plan on how to get here: To do this, build a blogging strategy, so you write each article with the purpose
  3. Offer value: Aim to generate a variety of content that will appeal to your target audience while also adding value. To do so, use polls, forums, and social media to learn about prevalent problems and then pitch your product or service as a solution. CTAs should be sprinkled throughout your content to encourage readers to take the next step.
  4. Increase your reach: To reach a larger audience, promote your material on social media.
  5. Test: A/B testing allows you to try out different techniques.
  6. Measure results: Keep track of key performance indicators (KPIs) like click-throughs, conversions, and acquisition expenses to figure out what kind of material your audience responds to.

6 Powerful Ways to Get More Blog Leads

Are you ready to boost your blog’s lead generation and learn more about your customers? Here are six tips to help you enhance the number of leads generated by your blog.

Are you ready to boost your blog’s lead generation and learn more about your customers? Here are six tips to help you enhance the number of leads generated by your blog.

1. Use Natural CTAs in Your Blog Posts

Every single one of your blog posts should include a call to action. You’re doing it incorrectly if all you have at the conclusion of your postings is an invitation to leave a comment.

If you want your blog lead generation plan to be successful, you must convince your visitors to do something: sign up, download, click, read something else, subscribe, install, contact you, and so on.

Are you inquiring? Are you providing those possibilities for conversion, or are you expecting they’ll make the decision on their own?

Small CTA tweaks can sometimes make a big difference. Walmart, for example, implemented a responsive design for its Canada website to improve the mobile shopping experience.

What’s the end result? Conversions increased by 20% across all devices, with mobile orders increasing by 98%.

A strong CTA is action-oriented, convincing, and provides a sense of urgency for the user.

It must, however, be easy to locate. Your CTA could be placed in a variety of places on your website:

  • at the top of the page
  • at the end of the post
  • within the post itself
  • in the sidebar
  • as a floating or scrolling popup
  • as a sliding popup
  • as a full-screen overlay

Choose one or two that will give your site the most visibility and resonate with your visitors.

You do that via testing. Choose a handful and do an A/B test to discover which one works best. To make it quick and easy, use VWO, Optimizely, AB Tasty, or any similar service.

Finally, think about include two CTAs. Conversions increased by 20% when Invespcro.com placed two CTAs on a client’s website.

Choose one or two that will give your site the most visibility and resonate with your visitors.

You do that via testing. Choose a handful and do an A/B test to discover which one works best. To make it quick and easy, use VWO, Optimizely, AB Tasty, or any similar service.

Finally, think about including two CTAs. Conversions increased by 20% when Invespcro.com placed two CTAs on a client’s website.

2. Use a Floating Bar (a.k.a. Hello Bar) 

When someone visits your blog for the first time, they’re at the top of the page, and there’s no assurance they’ll go any farther.

This is why placing your CTA at the top of your page is a good idea.

The floating bar, also known as a hello bar, is a simple but powerful widget that displays your call-to-action in a thin, eye-catching band over the top of your page. It’s immediately recognized, static, and remains in place even if they scroll down.

Hello bars don’t have to be static; they can pop-up, slide-in, or employ a (little) blinking element to get people’s attention.

The outcomes can be spectacular: According to Hello Bar, customers may expect to experience an 83 percent increase in blog lead generation, subscribers, and purchases.

There are various free WordPress plugins available, however keep in mind that you get what you paid for.

Add a hello bar to boost social participation, improve email subscriptions, promote new products, or inform customers about free shipping.

3. Use Retargeting to Reach Back Out 

Despite your best efforts, a significant portion of your traffic will leave without filling out a form. It’s exactly the way digital marketing works.

Perhaps they were rushed for time, your offer was insufficiently appealing, or they simply overlooked it.

This is where retargeting can help. It provides you with a second opportunity to seal the deal.

Marketers evaluate their retargeting technology on a regular or quarterly basis, according to 83 per cent of them. Consider employing services like ReTargeter, SharpSpring, or AdRoll if your retargeting efforts aren’t producing the results you want.

A pixel is a small piece of code that is placed on your website. This pixel places a tracking cookie in the browser of every visitor to your blog, which it then tracks across the internet.

It’s not nearly as scary as it sounds.

Have you ever seen a product you were looking at on Site A advertised on Site B’s sidebar or in your Facebook feed? That is retargeting in action.

The pixel tracks them down and serves up appropriate advertising to entice them back to your blog or landing page. You’ll have another chance to convert them.

4. Offer Exclusive or Upgraded Content

Offering special or gated material in exchange for contact information is another great blog lead generation strategy, and it may have a significant impact on engagement and conversions. Just ask Whole Whale, a digital marketing firm.

They saw a 62 percent boost in conversions and a 100 percent rise in email sign-ups as a result of their efforts.

Offer a relevant supplementary piece of content either within or at the end of your post. It might be a template, checklist, or blueprint that makes it as easy as possible for readers to put what they’ve learned into practice.

You might also try putting up registration boxes for upcoming webinars or courses.

5. Use Exit Intent Pop-Ups

When someone is ready to leave your website or blog, exit pop-ups display and ask whether they want to subscribe or follow you on social media. This is a great approach for bloggers with few subscribers or followers to grow their audience by generating more leads from readers who enjoy what they read.

Exit pop-ups are used by companies like HubSpot to attract people to subscribe, and your pop-up may be:

  • simple pop-up form
  • a custom offer or quiz
  • an eBook or course
  • a discount

Exit-intent pop-ups, when utilized correctly, can reduce cart abandonment, increase leads, and generate a sense of urgency.

Digital Marketer, for example, boosted time on site by 54 percent and gained 2,689 additional leads by tempting readers with an exit pop-up suggesting 212 post ideas.

6. Focus on Buyer Personas

A customer persona, also known as a buyer persona, is a fictional character who embodies the requirements and desires of your target market. A customer persona’s goal is to assist you in making design and content decisions for your product or service.

Customer personas are essential because they assist you in determining which material will resonate with specific clients. It also assists you in developing a more targeted content strategy for each consumer type.

Consider the major qualities and demographics of the leads you want to target when creating your buyer personas.

If you operate a marketing blog, for example, one of your personas could be a woman in her mid-30s who works as a mid-level marketer. Find out what someone in this demographic is interested in, spends their time doing, what they normally read on the internet, what inspires them, and so on, using your own analytics tools or social media. These details will help to flesh out your persona.

Amplify, a marketing agency, used customer personas to help Genesis Systems, a robotics business, grow.

Amplify identified target buyers, purchasing motive, and specific pain issues using historical data and surveys.

What’s the end result? Genesis saw a significant boost in lead generation after implementing its new personas as a framework for success.

Conclusion:

Many great brands, such as American Express and QuickBooks, use content marketing because it works. It can provide consistent traffic to your blogs and other online material if used correctly.

Content marketing, on the other hand, is insufficient on its own. If you want to establish a long-term business, you must convert visitors into leads once they arrive on your site.

Giving away free content to persuade people to give you their contact information is an efficient strategy to encourage leads. Then nurture the leads until they’re ready to convert into clients, increasing your conversion rate.

This may imply more free content, but it’s a tried-and-true strategy that has stood the test of time.


Also read: 6 Facebook Lead Generation Strategies to Help Your Business Grow


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