It may appear like you’ve already put in the effort to prepare a book.
You’ve been writing for hours on end with a keyboard or notebook in your hands. You’ve re-edited, re-edited, and re-edited again—and maybe even grappled with the difficult process of self-publishing.
You must now go to the next phase in the process: promoting your book.
This comprises getting your book “out there,” gaining a following, and selling it. All you need to know is how to advertise a book.
There’s nothing preventing you from selling your book all over the world and establishing the fandom of your dreams with the correct marketing strategies—well, except time and work.
How to Market a Book
No matter how good a book is, if it isn’t properly promoted, no one will read it.
Amazon and other international self-publishing services employ harsh algorithms that penalize the unwary. Looking away from the stores and focusing on your audience is your best shot for getting that “best selling” tag.
Having a book is similar to having a website in many respects. It can be fantastic, but if it isn’t presented to the appropriate people, it won’t succeed.
Fortunately, thanks to current technology, finding readers does not have to be a difficult task.
Strategy #1: Research Your Niche
Any successful marketing campaign begins with thorough research.
As a result, marketing should not be seen as an afterthought. It must be a component of your process from the beginning of your book’s development.
If your market research fails, you can end up writing a book that no one wants to read. This may not be an issue in some circumstances (for example, if you are writing for pleasure), but if you want to sell books and know how to advertise them, your writing must be informed by your study.
I usually stress the value of relevant material. It’s difficult to please everyone, no matter what you’re writing.
You should instead concentrate on the folks who are most likely to enjoy your book.
It’s at this point when creating a reader profile comes in handy. Create a mental image of your ideal reader by asking yourself questions about their appearance. Take note of the following facts about them:
Do they read on a regular basis?
How many books do they read on a regular basis?
What is their reading speed?
What are they looking for in terms of information?
What methods do they use to consume content?
Yes, your work is an extension of yourself, but it’s also critical to remember who your readers are. This will assist you not just with the writing process, but also with marketing and, finally, generating reviews.
What is the most typical question someone will ask when you tell them you enjoy reading?
“What kinds of books do you like to read?”
One of the most common ways we categorize books is by genre, so you should have a solid idea of where yours falls. Each genre has its own set of traits that readers seek out, and your book is expected to adhere to specific cliches.
Knowing what works and what doesn’t in your genre is crucial knowledge for market research. A non-fiction book’s blurb, for example, will be significantly different from a romantic novel’s blurb.
The more you know about your genre, the easier it will be to figure out how to sell a book.
Think about it: who are you competing against?
Is it that out-of-reach New York Times bestseller or something a little more esoteric that you’re up against?
There would be no competition in a perfect society. Your book should be proud and stand on its own. In the real world, however, this is not the case.
There is competition.
If you’ve written a children’s book, for example, you should research related authors.
After all, knowing what your competitors are up to makes marketing lot easier. When you can observe what they do well and what they don’t, it might help you come up with marketing ideas for your own company. You may look at what they’ve written, the blurb, and their social media profiles, as well as go deep into their website.
Take the elements you like and make them better by adding your own personal touches (this is how we keep track of our competitors in online marketing.)
Strategy #2: Develop an Online Presence and Following
Unfortunately, books do not sell themselves. Isn’t it great if they could?
You can put them on Amazon and in bookstores, but convincing people to pick them up and buy them is a different story.
To promote a book, you must first establish an internet presence and be able to generate interest in it. It takes time to establish authority, so get started on your author website and social media profiles as soon as possible.
Reaching people where they are is an important component of marketing, and in today’s world, we’re almost all online.
We live in a world where information is instantly available. When someone sees your book, they won’t just say, “Let’s give it a try,” they’ll go online to read more about it.
If there is no information about you or your book available online, they will be skeptical.
You can increase your online visibility in a variety of ways:
Make a website for yourself.
Use social media to interact with your readers.
Provide additional content.
Using blogs or videos, show “the person” behind the books.
Today, having an internet presence is an important component of promoting a book. People want to connect with authors, their books, and the characters in them on a personal level, and your online presence is one method to do so.
“When you’re a writer, you’re a writer,” says Paperback Kingdom. When you become an author, though, you become much more than a writer—you become a brand.”
Strategy #3: Create a Blurb and Press Kit
What was the price of a pirate’s hook? An arm and a leg, to be precise.
That is how much authors believe they must give up in order to become marketing professionals. Sure, it’s challenging, but don’t let that fool you: it’s not impossible.
You need a hook for your marketing, just like you need one for a great story—something that will capture people’s attention and entice them to read more.
We utilize them all the time in marketing (just take a look at my first paragraph).
When it comes to marketing a book, a blurb is the equivalent of a hook. Consider the processes someone takes while deciding whether or not to buy your book:
Take a look at the title and cover page.
Read the synopsis.
Chapter titles can be found in the index.
Look up information on the internet.
Overall, with the world’s attention spans shortening, you don’t have a lot of time to attract someone’s interest before they go on to the next page.
To write the perfect blurb, you’ll need to combine your excellent writing talents with your newly acquired marketing skills. You may also test several versions to determine which one resonates the best with your audience (this is known as A/B testing).
Blurbs should entice readers, pique their interest, and compel them to continue reading.
Keep in mind that the delight stage should come at the end of a good buyer’s journey. From the first sentence of your blurb to the last page of your novel, they should fall in love.
Synopses are essential for persuading people to take a chance on an unknown author and cultivating brand evangelists for future organic marketing. When someone admires your work (whether a newspaper columnist, a blogger, or a casual reader), you want to provide them all the tools they need to help you promote it.
This is when you should receive your press kit (also known as a media kit). The more shareable photographs, videos, and other materials you have in your press kit, the easier it will be for your followers to promote your book.
According to Writers Edit, you should have the following items on hand:
Biographical information about the author, as well as contact information and a photograph.
Details about your book (s).
Information on the media release.
Questions to ask in an interview or conversation topics
Strategy #4: Design an Eye-Catching Book Cover
How many times have you heard it said that you should never judge a book by its cover?
It’s funny because we all do it!
We are drawn to certain elements by nature (such as human faces or different color combinations).
Visual information is processed 60,000 times faster by the human brain than text.
When it comes to selling a book, this means that the cover will be crucial.
Generally speaking, book cover design is an area where market research can be beneficial.
What do the covers of some of the most popular books in your genre have in common? Is it like Shatter Me, where the focus is on a single piece of artwork? Do bold-colored, imageless covers with huge writing dominate the leaderboard, as they do in nonfiction?
Consider how you can use the details you’ve noticed on numerous bestsellers in your own work. Walk the fine balance between sticking to what works and coming up with your own, unique spin on the market.
Remember that your book cover is vital not just for your actual book, but also for online stores such as Amazon.
This is usually something you’ll want to outsource unless you’re a writer and a high-quality artist, but your input will still drive the project. Knowledge and comments will have an impact on certain key decisions that will aid in the success of your book.
Strategy #5: Run Targeted Ads on Social Media
Around the world, there are almost four billion active social media users. When you consider that the world’s population is slightly around eight billion people, this amount is mind-boggling.
When you run social media ads, you have the opportunity to reach a large audience with your book.
What’s the best part?
You may be incredibly targeted with social media marketing. Facebook, Twitter, Instagram, TikTok, and LinkedIn all contain a wealth of data on their users, which you can use to ensure your ads are reaching the correct individuals.
Make use of your market research to zero in on your target demographic.
Use video to increase engagement.
Create landing pages that are tailored to your ad copy.
Investigate various platforms
Keep an eye on your statistics and look for methods to improve them.
It’s much easier to promote a book to people if you know what they’re interested in, which is something that social media can help you with.
Strategy #6: Create a Mailing List to Market Your Book
It often takes more than one touchpoint for someone to make a purchase, regardless of what you’re selling. People frequently conduct product research before leaving to return and make a purchase at a later time.
Books are sometimes seen as “lower value items,” with typical costs ranging from $12 to $24. Customers are more inclined to make impulse purchases when they are in the decision-making process, but there will typically be some back-and-forth before they press the buy button.
People will visit your website, check at your social media, examine your book online, and, in some cases, just leave without making a purchase, no matter how fantastic your marketing strategy or book cover is (no matter how successful you are, this will still happen.)
You have no way of contacting someone who has left. If you concentrate your efforts on establishing a mailing list, on the other hand, you’ll be able to create more touchpoints.
Email marketing is one of the most effective ways to promote your book. You can increase your sales by engaging with your subscribers, providing great material, and creating a relationship.
If you’re going to utilize email to promote your book, make sure you:
respecting the privacy of others
tailor your outreach by employing segmentation
Not only concentrating on the sale
Attracting visitors to your website
A good mailing list is a significant asset, and it’s a great method to generate excitement for your upcoming releases.
Strategy #7: Network With Other Authors in Your Niche
People frequently undervalue the value of networking. We tend to forget about creating relationships because modern technology makes it so easy to contact our target audience.
There are a slew of other authors going through the same thing as you, and they’ve got plenty of advice to offer. They’ve also invested time, just like you, building their websites, email lists, and social media presence.
Reaching out to other authors to see if they will help sell your book is a terrific strategy to expand your reach. They can immediately send a message to their email list, and you can even pitch it to them as additional content they can use to promote their own work. Perhaps you could conduct a joint interview or write a book review for the other author to distribute to your email list.
You will discover that you may form reciprocal partnerships and friendships in which you help one other as you advertise your books.
There is a vibrant writing community out there, and participating in it can be beneficial.
Similarly, you might establish a name for yourself as an industry expert. You can tag writers and get your name on their feed by reviewing other books in your field. It’s a technique to raise your profile.
However, always be constructive and avoid tagging authors in nasty reviews. You can still communicate your true views and thoughts online, but giving them direct feedback can be damaging.
Your purpose is to build relationships with authors, not to destroy them.
What other strageies do you kniw in how to market a book?
Let me know in the comments scetion.
- Tags: Marketing